Skip Navigation

Journal of Design History 1997 10(1):53-70; doi:10.1093/jdh/10.1.53
© 1997 by Design History Society
This Article
Right arrow Full Text (PDF)
Right arrow E-letters: Submit a response
Right arrow Alert me when this article is cited
Right arrow Alert me when E-letters are posted
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to My Personal Archive
Right arrow Download to citation manager
Right arrowRequest Permissions
Google Scholar
Right arrow Articles by JOBLING, P.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Connotea   Add to Del.icio.us  
What's this?

Playing Safe: The Politics of Pleasure and Gender in the Promotion of Condoms in Britain, 1970–1982

PAUL JOBLING

Staffordshire University


  Abstract

Condom promotion dates back to the eighteenth century, but the image of the condom has had a chequered history. Until the 1960s male methods of contraception were overwhelmingly preferred by the British public. Nevertheless, there has been considerable resistance, historically, to a product which is seen as an impediment to passion. And the rise of oral contraception for women precipitated a crisis of identity which, as an examination of condom promotion in the periodical press between 1970 and 1982 indicates, manufacturers sought to redress. The article offers an overview of developments in the promotion of contraception and prophylaxis from 1780 to the 1980s; it examines the extent to which the condom has been advertised as a product exclusive to men; and it explores the role of pleasure in condom promotion.


Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us    What's this?




Disclaimer:
Please note that abstracts for content published before 1996 were created through digital scanning and may therefore not exactly replicate the text of the original print issues. All efforts have been made to ensure accuracy, but the Publisher will not be held responsible for any remaining inaccuracies. If you require any further clarification, please contact our Customer Services Department.