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Journal of Design History 1998 11(2):145-156; doi:10.1093/jdh/11.2.145
© 1998 by Design History Society
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Finmar and the Furniture of the Future: The Sale of Alvar Aalto’s Plywood Furniture in the UK, 1934–1939

KEVIN DAVIES

Southampton Institute


  Abstract

Finmar Ltd. Was a Wholesale company founded to market Alvar Aalto's plywood furniture in the UK. This paper looks at the operation of the company from its start in 1934 to the beginning of the Second World War. By treating Aalro's furniture as a simple commodity, using economic data (particularly trade figures), information from company archives in Finland and the UK, ami specialist journal coverage, the work attempts to establish and understand sales patterns for goods marketed in the UK as ‘the furniture of the future for the homes of oday’

Key Words: Aalta • Alvar • Design and Industries Association • Great Britain • Marketing • Modernism • plywood


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