© 1999 by Design History Society
Manufacturing Outside the Capital: The British Porcelain Factories, Their Sales Networks and Their Artists, 1745–1795
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Abstract |
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This paper pursues tivo main lines. The first explores the organization of production and marketing in British porcelain industry, and discusses the siting of factories, the markets that the regional fact relationship between their target markets and product design. The second examines the organization of, and finishing between the regional factories and their London subcontractors and clients.
The conclusions are: firstly, that regional factories had metropolitan and national markets, and that the not of markets, but of efficient organization of resources. Secondly, although all the regional factories we was stylistically derivative and palpably inferior to the best metropolitan work, their products of independence that is far from ‘provincial’, but which is indicative of the taste and requirements of serving. These markets, I argue, were to be found as much in the metropolis as they were elsewhere, factories aiming at the top end of the market London was the pre-eminent source for artists, prototypt and designs.
Key Words: ceramics industry • consumption • design • marketing • porcelainregional production
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