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Journal of Design History 2004 17(2):163-176; doi:10.1093/jdh/17.2.163
© 2004 by Design History Society
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Posting the Future: British Stamp Design and the ‘White Heat’ of a Technological Revolution

Peter Jones

This paper seeks to address the relative neglect of postage stamps in design histories by examining Post Office commemorative stamps of the 1960s featuring British scientific and technological achievements. Despite resistance from the Council of Industrial Design's conservative Stamp Advisory Committee, modern stamp design emerged in the era as a result of reforms by Post Master General Tony Benn. It is argued that the new, radical stamps were ‘pictorial ambassadors’ for Labour's ‘White Heat’ modernization programme and the re-branding of Britain as a progressive, technologically advanced nation. Moreover, it is suggested that the new stamps reveal not only debates about the aesthetics and function of stamps but also the tensions and contradictions inherent in the discourses of modernity and national identity.

Key Words: Post Office—postage stamp design—technology—national identity—Great Britain—1960s


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