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Journal of Design History 2005 18(1):43-59; doi:10.1093/jdh/epi005
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© The Author [2005]. Published by Oxford University Press on behalf of The Design History Society. All rights reserved.

Articles

Graphic Change

Design Change: Magazines for the Domestic Interior, 1890–1930

Jeremy Aynsley

Royal College of Art

This article examines the character of magazine publishing for the design of the domestic interior between 1890 and 1930. Its primary focus is on German-language publications that appeared from specialist presses between the height of Jugendstil and early modernism. It suggests that Alexander Koch, the Darmstadt-based publisher, established a paradigm for how the new design could be interpreted for a contemporary readership. From examining the visual strategies employed by Koch and other contemporary magazine publishers, the article traces the significant shift which occurred in the modernist magazine in the 1920s. The latter offered a resistance to the increasingly commodified representation of the interior in consumer interest magazines and attempted to present interiors through techniques that stressed information above advertising.

Key Words: Das Interieur—Das Neue Frankfurt—Germany—graphic design—interior design—modernism


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