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Journal of Design History 2006 19(2):137-154; doi:10.1093/jdh/epl008
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© The Author [2006]. Published by Oxford University Press on behalf of The Design History Society. All rights reserved.

Modernism, Commercialism and Display Design in Britain

The Reimann School and Studios of Industrial and Commercial Art1

Yasuko Suga

Tsuda College, Japan

This paper discusses the Reimann School, a private school of German origin for practical design and the first commercial art school in Britain, as a case study of the migration of continental modernism and the development of display design as modern communication media in inter-war Britain. Special focus is on the role of immigrant artists and designers in Britain in the 1930s, and the Council for Art and Industry's Sub-Committee on Presentation and Display, which made enquiries into the Reimann School's ‘most advanced’ window display courses. The Reimann provided an opportunity for widening the architecture-oriented view of exhibition and display design to a more interdisciplinary one based on a wider understanding of modernism in design.

Key Words: design education • display design • modernism • exhibitions • Reimann School and Studios • Council for Art and Industry


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