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Journal of Design History Advance Access published online on September 18, 2007
Journal of Design History, doi:10.1093/jdh/epm014
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© The Author [2007]. Published by Oxford University Press on behalf of The Design History Society. All rights reserved.

Exhibiting Modernity through the Lens of Tradition in Gilbert Rohde's Design for Living Interior

Monica Obniski

The Art Institute of Chicago

E-mail: monica.obniski{at}gmail.com


  Abstract

While the architectural and ideological programme at the Century of Progress International Exposition, the world's fair held in Chicago from 1933–4, sponsored modernism, a more complicated narrative was being woven within the realm of interiors. The eleven modern model houses, architecturally similar because they utilized tenets of The International Style, were some of the most popular attractions at the fair. The various interior styles shown within the houses represented a multitude of possibilities available to the American consumer, thus reflecting the complexities of American trends in design. In his interior design for one of these houses, the Design for Living, Gilbert Rohde successfully negotiated the divide between the conservatism of the Depression and the lure of modern design.

Key Words: 1933 Century of Progress Fair • Chicago • interior design • modernism • Rhode • Gilbert • tradition

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